Yonex begun in the 1940’s as a producer of wood fishing floats but was unlucky more than enough to be compelled out of this production sector due to the development of plastic floats in the market. This prompted founder Minoru Yoneyama to make a dedication that the company would under no circumstances permit technologies and innovation depart them powering all over again and this has fashioned the cornerstone to the ideals and ethics and small business procedures of Yonex in the present day day.
In the late 1950’s Yoneyama started off to make badminton rackets for other large profile brand names and quickly founded a reputation for producing quality rackets while incorporating the latest products and introducing ideas these kinds of as the extensive system racket and the isometric head. These new design features would come across their way on to the rackets of all the major brand name names sports activities rackets these types of as Carlton and Prince.
The Yonex Corporation itself was recognized in California in 1983 and grew to become the environment chief in the layout and generation of golfing, tennis and badminton equipment. A bold assert maybe but it would keep legitimate these days that they are without the need of doubt the amount one title in badminton – if not quite as renowned in golf and tennis.
From somewhat humble beginnings Yonex has established a solid international manufacturer that enjoys a dominance supported by corporate sponsorship and product excellent. In modern specialist video game over 80% of players have a Yonex badminton racket in their hand when they contend. Big names that Yonex sponsor consist of Peter Gade, Saina Nehwal, Ana Ivanovic and Lee Chong Wei.
In 2007 Yonex celebrated their 25th successive calendar year as the primary sponsor of the All England Badminton Championships and followed up in 2008 by getting 24 Olympic medals at the Beijing game titles. A world viewers at the Olympics can help to further force the identify and popularity as the logo is right away recognisable on the strings of players rackets
Yonex, by means of the initial determination and generate of their founder, carry on to innovate and invest in new technologies and launched the very first era of slim rackets in 2009. The ArcSaber Z-Slash recorded the quickest at any time velocity of 421km/h and goes to display how gamers with a Yonex badminton racket will always have a fantastic aggressive edge and can be inspired by the know-how, achievement and branding driving the creation of leading high-quality products and solutions. The assortment incorporates rackets for all ages and capabilities, catering for specialists and newbie players alike.